There’s an abundance of over-designed, tricked out web sites obtainable that don’t healthy the character. Your new fancy, schmancy hub you simply sold might not be representing the actual you. You’re now pronouncing, “WHAT? I simply paid massive bucks for this element – it higher is right!” Now, don’t get me wrong-a nicely designed hub can do wonders for conversions and attracting the right humans. IF it represents you properly. You can stand out like a frontrunner with a professionally designed hub, you can have humans say, “wow examine him”. My question to you is – is your hub doing you a desire?
As a 20 yr veteran in layout earlier than my career switch to the expert home business owner, I labored with limitless manufacturers. Most of them have been excessive nice, well-known, like Nike, Jaguar, Land Rover, Nasdaq, and Sony to call a few. They have got something going for them as an emblem that you may now not. They’ve consistency, they have positioning, they display the real emblem – no matter what. You might be asking yourself at this point, “How do I recognize if I have what they’ve?” most possibly, you don’t have it all prepared but. But I will tell you how you could grow to be a brand that humans agree with through your image.
You likely already know by now that people be a part of a commercial enterprise for humans, now not the company. They must believe you. You’ve got to expose them to the actual you and be consistent. Some of your messaging, as slick and cool as you observed it’s miles, might be misrepresenting you. You want them to peer you everywhere, and know that is the equal person, and no longer do any double-takes. Colorings, pictures, fonts all play a component in your emblem picture. You have got to expose up nicely branded as YOU. Do not try to be someone you are not. Human beings are smart they will choose upon the inconsistencies, and hesitate while you need them to buy.
At this factor, you are probably announcing, what is she actually saying? I can give you a specific example with a purpose to assist paint your picture. Shall we embrace that you’re an all the way down to earth guy who has spent the remaining five years portray homes? You typically wear denim and a t-blouse, perhaps a Carhart jacket. You communicate easily, really, and frankly. Now let’s consider you are the usage of YouTube and a blog, and Twitter for your advertising. Those three areas have visuals that represent you. Firstly, the video does not lie, it in reality reveals the whole lot. If you are on a video, they understand you thru your tone, placement, historical past, clothes, speed of talking, etc. In case you are in your jeans and tee, talking frank and honest, after which to your hub/ weblog you are slicked out with neon – there may be an inconsistent message.
I am not saying that if you wear jeans and tees in your videos people won’t trust you. What I am saying is that your hub needs to reflect on you better. Clearly, the slicked-up version is not the real you – so meet in the middle of where you have been, and where you are going. So, my recommendation would be to pick a background for your blog image that represents YOU, not what you think people want to see. If I see any more sites with money and tricked out graphics I am going to vomit. What will stand out is by showing people you are for real!! So in the case of our example, the blog header might have a background of the guy sitting on a rock in the outdoors in a forward posture leaning in. Colors would not be neon and harsh colors, they would be natural and harmonic. Because, here is the real deal. People will find out the real you – especially through video. So embrace it, connect the dots for them. Don’t make them a question is this the same guy or girl? Is this fancy internet marketer the same family guy on the YouTube video? Be consistent with colors (in and out of the video), be consistent with the style.
I am concerned for all of the network marketers who are now using personal branding and missing the mark. It will hurt you if you don’t get it right. If you hire someone to do your designs – make sure they know you. It is critical to your success. They are representing YOU – don’t assume they will just do something cool, and that will work for you. You want someone who will provide you with questions that you can answer, and that will clarify who you are, and where you are going. It will help you convert way better!
So why is this important to resolve immediately? The longer you wait, the longer your message is mixed and your leads and potential leads are doubting your abilities. Your income will grow when you can show that you are a well-respected brand, and your image will shine with confidence.
Get going, look at all the places where you have visual branding and messaging. Ask yourself, is this consistent? Are the colors really representing the real me? Are the fonts traditional, or modern? Just because you think it is cool, doesn’t mean it is right for you. Write down all the places you have image background, like Twitter, YouTube, your blog. If you are missing the mark – take action – get it fixed as soon as you can. It can be adjusted pretty quickly and inexpensively with the right resources.
I am happy to review any branding and give free tips you can do to any visuals. Remember, YOU are your brand, and only you can represent it best.