On an old stagecoach, a hub is the center of the wheel. The spokes radiate out from the hub to the wheel ring upon which the wheel revolves. A hub is likewise a center or center of a community from which ‘stuff’ generates inwards or outwards. Simplest recently scientists determined that the whole lot within the universe become connected to, or part of, a network of hubs, and by using the entirety I mean the whole thing that exists, from the smallest matters regarded to guy to the most important, everything is hooked up.
In computer systems a hub is used to connect several computers to at least one community, that community is hooked up to other networks which then end up hubs themselves, and so forth and so forth it goes. Keep in mind the arena a hub, the world is made from continents and they shape hubs in a network of nations and nations form hubs in a network of states then districts, cites, municipalities, suburbs, groups, and so forth and so forth right down to the person. However it would not quit there; every character forms a hub in a network of friends, own family and pals, and so forth and so on.
It proves past doubt that we’re all linked; we are one with the universe and to think about ourselves as breakaway, higher or worse, smarter or dumber, black or white is nonsense, we’re identical and we’re linked collectively in a community this is unbreakable. The modern financial meltdown is a superb example of this, what occurs financially in a single u. S. Impacts the next and the subsequent, and with the way the monetary systems are installed inside the world nowadays no one is immune from it. Consider your roads as the links among hubs; roads generate inwards and outwards of a major metropolis to different towns, theses cities are hubs with roads that hook up with suburbs and these suburbs are hubs with roads that connect with your road and your property, without hubs we might be walking into brick partitions everywhere.
A corporation is a hub, a corporation wishes distribution centers that turn out to be hubs and these distribution centers distribute items to stores that turn out to be hubs, and from these hubs, you buy their merchandise. On occasion, there may be up to 6 or more hubs that merchandise should go through before they get to the final purchaser. An agency may additionally manufacture components that end up a part of some other issue and that will become a part of any other until the final product will become true. Every step alongside the way is attached and everyone is a hub around which different things revolve.
If you are new to business by understanding this and using the hub effect you can set up a marketing program that will catapult your business into a money-making juggernaut in no time flat and even if you are a seasoned businessman or woman being aware of the hub effect will help you to find where to direct your marketing budget and your sales campaigns much more effectively.
Let’s look at a new one-person business wanting to get in their first customers for the first time and as is so often the case, there is very little money available for sales and marketing campaigns. The most common approach for a new small business is to go out and have printed several thousand flyers and pay someone a bucket of money to put them into letterboxes. This is very much a ‘hit or miss’ exercise, (mostly miss) expensive and gets very little return, and unless followed up with a second and sometimes third campaign or captures the interest first time it will generate very little business. Another way is to place ads in the local newspaper (a newspaper is a hub) this will generate business but usually only over time as people see the ad and respond to it. You use newspaper to constantly remind people what you have to offer and they choose you when they need you because they have seen your ad either consciously or subconsciously each time they read the newspaper, it is used primarily to “Brand” yourself or your product. Newspaper ads are very effective but most are best used as a long-term marketing solution.
The hardest and most expensive way to grow a new small business is to run marketing and sales campaigns that target the single sale, in other words, your marketing efforts are geared to get interested from individual potential customers that may or may not use you, these campaigns should only be used where there is a large margin as usually many contacts need to be the sort to get results.
The easiest and least expensive way to grow a new business is to run marketing and sales campaigns that target several sales or more from one effort. This is done by using the hub effect in that the marketing and sales campaign is geared towards a group of people that have a common interest such as a club or networks. All clubs, networks, organizations, and any group of people are hubs in that they have a central point of interest from which people revolve around to some degree or another and by directing your marketing efforts to just one hub you open up the exposure of your product or service to a far larger group of people, therefore, getting far greater value for money.
Hubs of people are everywhere and meet regularly and in most cases welcome special deals that are beneficial to their members. You can offer these great deals because of the savings you have made in getting this new business and you can gear your product or service to accommodate multiple customers or clients so that the savings you are offering do not cut into your bottom line. In other words ‘buy one and get the next at half price’ or ‘bring a friend and get a 30% off’. Discounted multiple sales is a great way to get your name out there and will always lead to single higher-margin sales for the person that likes and will pay for individual service.
Ask yourself where there is a hub that would be interested in your product or service and put together a special offer that will be of benefit to the people connected to the hub eg. their members etc. You are literally surrounded by hubs of people that you can market to; it is only a matter of looking at it from their perspective and asking yourself what is in it for me, in other words, see yourself as a member of their hub and ask what is about your product that will benefit you.
Also having a niche product is a very effective marketing tool, most new businesses believe they must market everything they do so they don’t miss out but this is often detrimental to growing a new business. By specializing in one aspect of your business you become a specialist and the rest of the services you offer will grow off the back of your specialty. If you have a diploma in Beauty Therapy you could specialize in facials, if you were a plumber you could specialize in unblocking drains; every business has about it a specialty that you could turn into a niche and use to grow your business from.
Remember, everybody and everything in the universe is either connected to or part of, a network of hubs, so use this information to market your business and your business will grow rapidly and success will flow into your life, all through your life.
Getting a new business off the ground can be difficult and statistics show most businesses ‘go broke’ in their first year. By gearing your marketing efforts towards ‘hubs’ you will set it up for long-term success.